OG outdoor fishing, climbing, and surfing legend Yvon Chouinard is a true dirtbag. If you don't know what that is, it is a term of endearment that fellow core participants of these outdoor undertakings use to refer to each other. It means that one is a true, maniacally committed member of these outdoor undertakings, which usually means sacrificing other aspects of life, financial wealth being a common one. It's not often that a billionaire businessman could ever be an accepted, true member of any of these circles, but the reluctant businessman/dirtbag Chouinard is. If you needed further proof as to his commitment, he just gave away a fortune to help fight the climate crisis. What a bad ass. If you haven't seen it, here is his letter, and some conservation groups that the Speytribe supports to help out our planet, so dirtbags in the future can play too.
If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have.
This is what we can do.
By Yvon Chouinard
I never wanted to be a businessman. I started as a craftsman, making climbing gear for my friends and myself, then got into apparel. As we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia committed to using our company to change the way business was done. If we could do the right thing while making enough to pay the bills, we could influence customers and other businesses, and maybe change the system along the way.
We started with our products, using materials that caused less harm to the environment. We gave away 1% of sales each year. We became a certified B Corp and a California benefit corporation, writing our values into our corporate charter so they would be preserved. More recently, in 2018, we changed the company’s purpose to: We’re in business to save our home planet.
While we’re doing our best to address the environmental crisis, it’s not enough. We needed to find a way to put more money into fighting the crisis while keeping the company’s values intact.
“Truth be told, there were no good options available. So, we created our own.”
One option was to sell Patagonia and donate all the money. But we couldn’t be sure a new owner would maintain our values or keep our team of people around the world employed.
Another path was to take the company public. What a disaster that would have been. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility.
Truth be told, there were no good options available. So, we created our own.
Instead of “going public,” you could say we’re “going purpose.” Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth.
Here’s how it works: 100% of the company’s voting stock transfers to the Patagonia Purpose Trust, created to protect the company’s values; and 100% of the nonvoting stock had been given to the Holdfast Collective, a nonprofit dedicated to fighting the environmental crisis and defending nature. The funding will come from Patagonia: Each year, the money we make after reinvesting in the business will be distributed as a dividend to help fight the crisis.
It’s been nearly 50 years since we began our experiment in responsible business, and we are just getting started. If we have any hope of a thriving planet—much less a thriving business—50 years from now, it is going to take all of us doing what we can with the resources we have. This is another way we’ve found to do our part.
Despite its immensity, the Earth’s resources are not infinite, and it’s clear we’ve exceeded its limits. But it’s also resilient. We can save our planet if we commit to it.
Highly recommended conservation groups that Speytribe supports:
Native Fish Society https://nativefishsociety.org
Fall River Conservancy https://fallriverconservancy.org
WaterWatch of Oregon https://waterwatch.org
Rogue River Keeper https://www.rogueriverkeeper.org
Trout unlimited https://www.tu.org
Skeena wild https://www.tu.org
KS Wild: klamath siskiyou wildlands https://www.kswild.org
Healthy Gulf https://healthygulf.org
Western Rivers Conservancy http://www.westernrivers.org
1% for the Planet http://onepercentfortheplanet.org